Advertising on TV & Radio made affordable with UpDog.com.au
Advertising on TV & Radio has never been more easy or affordable. The team at UpDog.com.au have created the โshellโ for your TV/Radio commercials allowing us to drop in our clients special offers for each production quickly and easily. This means our production costs are kept low and we can pass these savings on to […]
Business Marketing VS Consumer Marketing
Is your company Business to Business (B2B) or Business to Consumer (B2C)? The buying habits of business and the buying habits of consumers have a lot of variation, so itโs vital to keep this top of mind when creating your business marketing plan. Below weโve created some simplified points about how to market to business […]
What’s in a colour?
Here at The Marketing Mix weโre always investigating the ways consumers respond to brands and their subsequent purchasing decisions. Most recently weโve been looking at how colour affects the emotional responses of customers to brand logos. Our graphic design team have created a fun motion graphics video that explains all about colour that you can […]
Create and send your first email campaign
This is a step-by-step guide to sending your first campaign. Follow the instructions on this page to create, test, send and view reports for a regular campaign.
When is the right time to Re-brand?
Re-branding is a broad term. For some itโs a logo change and for others a complete re-addressing of the company ethos and image. It can even be as simple as changing a positioning statement. Think of your first car for instance: Was it a classic that still looks great today and is filled with character? […]
WordPress Security Threats
https://wordpress.org/news/2015/05/wordpress-4-2-2/ Essentially itโs a XSS threat, where a hacker can get behind the websites firewall and use its own code against itself. Less than 2 weeks ago WordPress addressed an issue with the comments section of their code where a comment can install a virus behind the firewall.
Melville Subaru TVC
Melville Subaru originally came to us with a somewhat established concept, revolving around a fictitious character โWrexyโ. The idea was that Wrexy, a family friendly dinosaur would become their unofficial dealership mascot; establishing Melville Subaru as an approachable neighbourhood dealership while focusing on a family friendly theme.