Understanding Google’s Knowledge Graph and Its Impact on Your Business
Introduction Google’s Knowledge Graph is a network of ideas and information that is connected by Entities and links. These Entities can be an idea, an individual, a company, or anything that Google is extremely knowledgeable about. The Google Knowledge Graph contains a large number of Entities and information about their relationships. In 2012, Google launched […]
What Google AI Overviews Mean for Your Search Experience
Throughout 2024, Google rolled out its AI Overviews to the search engine, with the goal of improving users search experience. The implementation of this technology highlights not only Google’s evolving search experience, but also the way people use Google. This shift towards generative AI is indicative of the growing reliance society puts on it, and […]
Marketing Industry Insights – October
Facebook begins testing hiding like counts on posts. Following on from the recent Instagram test, social media heavyweight Facebook has started to hide the number of likes on posts, meaning the overall number of reactions, views and likes can now only be seen by the post’s author. So far, the test rolled out across Australia […]
Marketing Industry Insights – August
Would you rather one marshmallow now, or two in 15 minutes time? The same goes for marketing. Would you rather one result now, or a steady flow of results after building a brand? By focusing on short term outcomes, it is easy to begin to neglect the long-term well-being of a brand. The short-term satisfaction […]
How To Successfully Change Domain Names
‘It’s no secret SEO used to be much simpler than it is today, and the domain name you chose could have a massive impact on the rankings of your website. However, things are now more complicated, and Google has essentially improved their algorithm over the past few years. All of this has been done in […]
Innovation: Find the Gap
By The Marketing Mix Client Services & Strategy Director Saw an interesting post by Simon Chan from OCG London on LinkedIn recently about innovation. In particular he identified the gap between how often people are happy to call themselves, or their idea, innovative – yet so few actually deserve the title. What is innovation? For […]