Marketing Industry Insights – October
Facebook begins testing hiding like counts on posts. Following on from the recent Instagram test, social media heavyweight Facebook has started to hide the number of likes on posts, meaning the overall number of reactions, views and likes can now only be seen by the post’s author. So far, the test rolled out across Australia […]
Marketing Industry Insights – August
Would you rather one marshmallow now, or two in 15 minutes time? The same goes for marketing. Would you rather one result now, or a steady flow of results after building a brand? By focusing on short term outcomes, it is easy to begin to neglect the long-term well-being of a brand. The short-term satisfaction […]
How To Successfully Change Domain Names
‘It’s no secret SEO used to be much simpler than it is today, and the domain name you chose could have a massive impact on the rankings of your website. However, things are now more complicated, and Google has essentially improved their algorithm over the past few years. All of this has been done in […]
Innovation: Find the Gap
By The Marketing Mix Client Services & Strategy Director Saw an interesting post by Simon Chan from OCG London on LinkedIn recently about innovation. In particular he identified the gap between how often people are happy to call themselves, or their idea, innovative – yet so few actually deserve the title. What is innovation? For […]
What The Font – Part 2
In the best analogy I’ve heard to date, Wayne explained it to me like this: “It’s like an electricity contract or health insurance: it’s complex and confusing and, because there’s no real policing of the issue, most people don’t bother. It’s an area where designers really need more education.” The general consensus with designers is […]
What The Font – Part 1
Graphic design students begin their training eager to learn all aspects of their trade. After sometime students find their niche and will often focus their studies towards 1 or 2 key areas of the curriculum. In my case, typography and logo design were my desired graphic design niches. I enjoy bringing character to a logo […]