Know your audience.
Market research is absolutely vital when it comes to coming up with our marketing strategies. We often have clients who anecdotally tell us who they think their main target audience is, and surprisingly the raw data can often tell another story! Knowing your customer demographics, what medium works best to reach them, their buying habits and more can tell us what sort of marketing campaign they will respond positively to. The Marketing Mix will investigate your data and utilise our own market research to put together a campaign that targets your audience where they’ll be watching and captures their attention.