“You’ll love us” Cinema Campaign
Waverley Toyota are renowned for their customer service, and wanted to target their multicultural PMA to reinforce that message, and that they also offer great value.
The Marketing Mix worked with the client to develop the “You’ll love us” strap line, and created the concept of a multi-lingual commercial to air in Cinemas in the Waverley area. The commercial was produced in 3 iterations: All talent speaking English, all talent speaking their native language, and an all Chinese (Mandarin) version was also created to air in the local Chinese cinema.
All the ads feature a 10-second cut away section where we can drop in the current offer, giving the ad longevity and the flexibility to be used on TV and digital pre-roll with varying calls to action.
The ads have been very well received and production of a service focused set of ads is currently underway.