Hail Sale Campaign
Late October Wanneroo Mazda became a victim of Mother Nature, when a hailstorm caused extensive damage on their car yard stock. The race against the clock came when we were given two days to beat other hail effected dealers into the advertising media ensuring a strong message and heavy saturation. Wanneroo Mazda had 158 hail-damaged cars to clear as soon as possible, before new stock was due to arrive in five weeks.
We were able to produce a 30 second animated TVC within a day, booking media across the key stations in Perth spanning over a ten day period. We developed and produced a 30 second radio advertisement which flooded Nova 93.7 with a high reach and frequency to compliment TV. We then went into Press, placing ‘Hail Storm’ advertisements insertions on key automotive days in The West Australian. The trifecta ensuring ultimate covered.
By the end of December the dealership had sold 132 of the 158 damaged cars, which was a massive result and the client was extremely pleased.