Prior to partnering with us, our our WA-based home builder client had struggled with securing leads of a sufficiently high enough quality and relevance to convert these enquiries into sales.
We developed a strategy based around a mix of a strong and consistent Digital presence that worked to underpin and leverage a tactical mass media presence focusing on a consistent retail offer.
A series of unique and tailored creative messaging were delivered to a highly segmented and targeted audience. Activity ran across a variety of Social, Search, Programmatic, Video, Audio and OOH channels.
Within 6 months The Marketing Mix had not only increased raw lead numbers by over 700% but our client was also seeing its conversions from leads to meetings increase from 10% to well over 50%.
Most rewarding has been seeing our client’s sales team record one of its best months on record this year. While quantity is important, we will never compromise on quality.