Spitfire Lures

Spitfire Lures - Logo & Positioning Statement

Spitfire Lures are a Victorian based small business, designing salt water fishing lures for the Australian market. The Marketing Mix was asked to create a logo and positioning statement for Spitfire, which would be flexible across a range of products and applications.

The Result

Our Creative Director, Aron designed the logo around the famous Spitfire aircraft, with fishing hooks in the place of machine guns. The logo features a bright red colour which changes depending on the product being referred to. A custom background branding element was also created, based on the metal panels and rivets of the plane’s construction. The positioning statement “Go to WAR with a SPITFIRE!” encompasses the company’s image and gives a unique twist to the fishing industry.

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