Marie Laveau - Labels and Product Guide
Marie Laveau Organic Skincare manufactures and retails Naturopathic Organic Skin Care products for men, women and babies. The name originates from the New Orleans Voodoo Queen, so naturally we designed the branding to reflect the packaging and bottling of the era. The face of the company, Bree, was illustrated to take the place of ‘Marie’ and a customised typeface used to create the Marie Laveau wordmark. The hand-applied labels are printed on matt paper stock with a custom die line giving a ragged bottom edge. A colour coding system inspired by natural pigments assists in product identification was developed, and French product names convey the old New Orleans influence.
To assist in sales both domestic and international, The Marketing Mix created a product guide booklet outlining the company philosophy, history and of course the product range with detailed descriptions and usage instructions.