THE PROBLEM

A renowned international beauty brand was suffering significant stock and revenue losses as customers were consistently tearing apart their packaging in order to view their cosmetic goods before purchasing.

The brand’s logo was also inconsistent depending on the products being sold and the country involved. With online sales increasing, this issue had begun to become a significant source of confusion in the market.

THE SOLUTION

Our Creative Director re-designed the packaging to reduce this wastage through adding a transparent yet secure backing, increasing visibility for customers without requiring the packaging to be opened before purchase.

Updating the logo design and branding was also conducted to provide consistency across the client’s range of products, where previously a range of conflicting logo designs were in place across different regions globally.

Additionally, our team on the ground in China was able to source quality materials and streamline the company’s ordering process.

THE RESULT

By coordinating everything through a single agency, we reduced the company’s overheads and make processes more efficient. Through such a simple yet effective improvement made to the brand’s packaging, we reduced wastage while seeing it have an immediate impact on driving customer sales.