Frontline Fire & Rescue - Logo refresh.
Frontline Fire & Rescue Equipment were moving to a new premises and requested The Marketing Mix update their stationery to reflect the new address. We suggested that now would be a good time to address their ageing branding and simplify the company name in the logo. The client agreed and after consultation it was decided to retain the existing icon, and refresh the wordmark.
The new logo moves the word ‘Fire’ to the secondary line and removes the word ‘Equipment’ all together, resulting in a much cleaner and easier to read logo with a focus just on ‘Frontline’. The spacing and proportions of the icon and type were also addressed, with the icon being spaced one letterheight from ‘Frontline’ and totalling 5 letter heights high.
The new logo is now in use across all collateral including signage, stationery, vehicles and online.