VIVD Technology
VIVD (Variable Image/Variable Data) is a relatively new technology that allows TMM to create unique and personalised ‘one-to-one’ integrated communications. Unlike traditional mass communication VIVD technology enables targeted marketing and the ability to tailor the message to suit individual needs and interests.
From existing customer information resources, such as customer relationship management (CRM) databases, we can create postcards, letters and newsletters that are personalised to each customer. Using the data that you have collected we can ensure each mail piece is tailored using your target’s name, address, gender and any other variable applicable to your industry.
VIVD provides many benefits for direct marketing campaigns, including:
- A dramatic increase in response rates.
- Personalisation that truly leverages ‘the creative multiplier’ using dynamic text passages, graphics & photographs.
- The ability to integrate with your mainstream activity.
VIVD has a number of suitable applications within any industry – give us a call today and we can show you how you can use VIVD to maximise the impact of your direct marketing campaigns!