Database Management
Database Management is the lifeline to any business!
Effective database management is a key ingredient if you are to capture all the critical information you need to know about your valued customers.
“Direct Marketing” can utilise this information, whether by demographics, age groups, industry types, gender. It assists in tracking the effectiveness and achievement of marketing activities and provides a useful tool in aiding business development and growth.
When it comes to direct mail, database quality is of upmost importance and has a direct result in return on investment. TMM utilises a set of tools to ensure valuable client data is managed appropriately.
TMM Data Management offers:
- Data correction services to ensure address data is correct, current and meets with Australia Post guidelines to achieve maximum postal discounts
- Multi tiered de-duplication process to avoid the unnecessary cost and impact of sending multiple mail packs to the same recipient
- Management of returned mails – do not mail register/data cleansing.