VIVD (Variable Image/Variable Data) is new technology that allows users to create unique and personalised ‘one to one’ integrated communications. Unlike traditional mass communication VIVD technology enables targeted marketing and the
ability to tailor the message to suit individual needs and interests.

From existing customer information resources, such as customer relationship management (CRM) databases, we can create postcards, letters, and newsletters that are personalised to each customer. Using the data that you have collected we can ensure each mail piece is tailored using your target's name, address, gender and any other variable applicable to your industry.

VIVD provides many benefits for direct marketing campaigns, including:

• A dramatic increase in response rates.
• Personalisation that truly leverages ‘the creative multiplier’ using dynamic text passages, graphics & photographs.

VIVD has a number of suitable applications within any industry - give us a call today and we can show you how you can use VIVD to maximise the impact of your direct marketing campaigns!