The Marketing Mix – Complete Perth Marketing Agency providing Website Design, Graphic Design, Direct Mail, Printing, Media Planning
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- info@marketingmix.com.au
Parkland Mazda
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The ‘Parkie’ brand
Parkie is the answer to an advertising and marketing dliemma faced by Parkland Mazda during 2006/07.
Originally developed for a TV commercial, that was distinctly different to other dealership TV promotions, Parkie has enjoyed a long life in media and features prominently in all of Parkland’s press adverts and signage.
The Parkie image remains strong and every once in a while Parkie enjoys a slight change of costume!
