The Brief
Broken Hill Hotel were after a simple brand refresh that would carry across all printed products and their website.
Their previous logo (see above right) would not reproduce effectively when reversed on uniform shirts and accessories so it was a requirement of the brand re-development that this concern be addressed.
The Solution
A selection of designs were presented to the client along with variant ‘icon’ designs. The client decided to keep the logo brand simple and close to what they had previously therefore the design that was approved is featured prominently at the bottom right.
The following pages showcase the new look logo in environment and the BHH website redesign.