Ignite your brand with us!
Having an effective brand strategy is one of the biggest keys to success for any business. We know customers make their buying decisions based on price, location and most importantly – brand loyalty. The Marketing Mix have years of experience creating new brands from scratch and re-branding existing, established companies. You can trust us to produce creative designs and an all-encompassing strategy for not just the launch, but the years that follow.
Better Thinking Better Results
The Marketing Mix is a full service marketing and advertising agency based in Melbourne and Perth. We have been operating for 16 years and currently employ 14 staff, including account managers, designers and web/print/production specialists.
As a full service agency The Marketing Mix offers a wide range of marketing services. Direct mail campaigns are one of our areas of expertise, including addressed and unaddressed mail outs. The Marketing Mix have several digital printers as well as our own mail house facility. This includes finishing, folding and inserting machines. Unlike other agencies, we don't need to outsource all our large run print work and Direct Mail requirements.
The Marketing Mix create, write and produce both TV and radio commercials, including lower cost retail options. We book all media and plan monthly placement strategies.
Our digital department offers our own in-house Search Engine Marketing campaign platform, SEO, website building, EDM campaigns as well as other exciting new innovations such as online games.
Chris has over 30 years experience in the industry, initially in newspapers in Victoria before settling in WA in 1986. Chris gained experience in print, design and business management with several Perth companies before founding The Marketing Mix in 1999.
- Subaru WA & SA
- Impreza Product Awareness
Subaru wanted to boost sales of the Impreza. With recent data indicating that people were choosing other brands without even considering a Subaru due to their high perceived value, when in reality the Impreza prices similarly to its competitors. The Marketing Mix were tasked with creating awareness of the Impreza to those in the small car market, to attract more enquiries and boost sales.
In conjunction with Subaru, we developed the “If you knew…” concept around the features of a new Impreza, and of course the competitive price point. With a focus on safety & technology, the concept reinforces the Subaru brand whilst educating the viewer. The concept was then adapted into a 30-second TV Commercial which was shot in a studio over 2-days; involving construction of special light boards and a custom made parachute to create a giant light-box around the vehicle. With our creative director on set as well as the production crew, lighting specialist and video editing team to review footage on the spot, the shoot was perfectly executed. Post-production begun immediately, with the final result completed in a matter of days in order to meet a tight deadline for airing in Western Australia on channels 7, 9, 10, SBS & GWN and in South Australia on channels 7, 9, 10, WIN & SGT.
While post-production was working away, we also rolled the concept out across several Transperth Bus backs – with a full colour image, the “If you knew…” tag line and Impreza price point. The same creative was then also used in the Press.
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Better thinking, better results.
Address:307 Selby St, Osborne Park WA 6017
Post:PO Box 1722, Osborne Park WA 6916
P:+61 8 9204 3111
F:+61 8 9204 3122
Address:473 – 479 Swan St, Richmond Victoria 3121
(We are located in the SEN 1116 Radio Building)
Post:PO Box 206, Brunswick
P:+61 3 9429 5178
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